We had a blog. We had an audience that then became our customers.” ~ Jason Fried, 37Signals.
I’ve read many online and offline articles about how business have succeeded solely because of their blog. Most of those stories have been really inspiring and truly amazing. For instance 37Signals, who launched BaseCamp with their blog as it boasted tens of thousands of subscribers. Or Wufoo, doing it in a similar manner though they originally started out with a blog, which lead to a successful business. There’s a ton of blogs online, and just about all of them drive huge amounts of traffic to their business.
I have ventured into many startups on my own. I love the challenge that comes with building a profitable business. I’m not saying any of them was easy, though I am saying that having a blog took away 90% of the challenge.
A blog allows your readers to learn a lot more about your services, products and business. When they enjoy your content, you establish dedicated followers (customers).A
Here, I found that it is key that you create a strong call to action to make it easy for people to click through to your main site. Invest a few bucks in a nice WP-theme so people understand increases your search engine position, due to more content on your website. A blog provided many benefits to your business, to not have a blog would be crazy, for any business owner.
A blog provides the perfect opportunity for you to provide a ton of value, well beyond the basic functionality of your product/service. A blog allows your customers to gain trust in you long before they even meet you.
I found that this is crucial to win trust and create honest engagement around topics without being self-centered. Naturally people become interested in what else it is that you do and want to find out what it is all about you are doing.
A blog provides a viral recognition. I have learned that owning a simple blog, makes a HUGE difference. A blog allows you to Build a relationship with others as a fellow blogger and not only as a marketer of a product. Sell without trying!
A blog allows you to create your very own goodwill.
4.) You can build a strong community
“With a blog you can reach millions of potential customers daily, those who actually want to hear what YOU have to say.” ~ Jason Friend