Credit Goes To David Mihm For Starting This Topic: SEOMoz
Yelp has been known for deleting or removing legitimate customer reviews, within their local business review platform, from time to time. I’m pretty sure that Yelp isn’t the only one around that does this sort of thing, but since Yelp is one of the bigger customer review platforms, Yelp is going to be the one we discuss here today and hopefully this post will help you to start educating your customers more often, so that they begin to provide customer reviews on a more consistent level.
Since the 90′s local business reviews have become a swagger among customers, from small, medium to very large businesses. Business owners have learned over the years that business reviews provide lots of quality to their local business in many ways, including some of the following:
Spam has, as we are all very aware, been an ongoing process — one that won’t be going away anytime soon. It’s the job of local business review platforms, those like Yelp to make sure third parties, paid reviews, bots, spammers, fake reviews and all sorts of bad apples aren’t making their way to post reviews. This is the sole reason why review filters exist.
Let’s take a look at a couple of videos that will help you to gauge a more clear understanding.
I enjoyed how “straight to the point” the above video is. I also realize there’s those of you who might not have enjoyed it, because of its speed. For a slower explanation, please take a moment to listen to this next video. This one is explains things in detail.
Please use the comments section below to provide your opinions and thoughts. But before you jump to commenting, as I know you just can’t wait, take a look at what the search engines have to say about this.
Here are direct links to those guidelines at a few of the biggest players:
According to Forbes, local review filters aren’t going anywhere, anytime soon. Please click the share buttons below, and make sure to show some love. We hope to see you again soon! Take care…and stay safe.
Continue to educate your customers and prompt them to provide reviews.