Friday, 23 August 2013 13:19
Last Updated on Friday, 23 August 2013 13:20
This entry was written by one of our members and submitted to our blog. The author’s views below are entirely his or her own and may not reflect the views of RxSEO.
Google is one of the largest search engines that allow billions of people to search for their desired content which is available somewhere on the internet. In order to give the most precise results to the users, Google keeps coming up with updates like panda and penguin which letreal and quality content to take better rankings and take down low quality and thin content from the search results.
Directories which were considered to be the gold mine of links have become discounted and Google almost gives no value to the links coming from creepy directories however, quality directories have still managed to give considerable value to the website and help them get better visibility from the targeted key phrases.
Most directories that contain quality in the modern world of digital marketing are either paid or do not allow public submissions. Paid directories are pretty much justified to me because this way they manage to maintain the quality of the website and allow only the legit and deserving websites to get listed; the websites that are serious about their business and reputation.
In the modern era where Google discounts the links coming from directories, is it really worthy to get a link from paid directories or in other words is there any good return on investment of paid directories?
Is it a good idea to invest in Paid Directories?
If you are talking about paid directories like Yahoo Directory, Business.com and BoTW.org, then yes it is a great idea to invest in these directories because of the reasons defined below!
- Directory Link Still Counts
Yes this is true that Google discounts links coming from creepy directories but if you have incoming links from quality directories, you will still be able to get the reward of it and get better search engine visibility.
Try to get the list of high quality paid/free directories and get your business listed in those directories. Once your business listing will be reviewed and live you will see better visibility in search engines from the desired key phrases.
Paid directories like yahoo directory, business.com and more contain tons and tons of traffic so it is more than just link. If your listing will be appealing to the visitor chances are people will convert from directory website to your website and convert in to lead and sales.
When investing in paid directories you should always consider the fact that you are going to be showcased in front of the REAL audience instead of just search engine bot. Try to make your listing appealing for the targeted audience so that you get a chance to covert client from referral websites.
When there is a REAL audience available, there is always a reputation. It is very important for a serious business to maintain their reputation in front of the targeted audience as it has a direct impact on sales and growth.
Investment in respectable and known paid directories is a good idea because this will lead to better reputation in front of the targeted audience which will allow people to trust you and do business with you!
List of Quality Paid Directories
In case you are looking for quality paid directories I have managed to get the list of top 15 paid directories that allow you to get greater return on investment.
About the Author: Rario is a professional tech blogger currently representing http://www.directoryready.com/list/free-directories/