Just because some of you out there are search engine marketers and web developers, that doesn’t mean that the rest of the world is just like you. In fact — the biggest percentage of people who browse online have no earthly idea what an organic search listing is or how to know when they see one. Many of you who practice SEO and offer your SEO services are completely BLIND when it comes to conversions. You’re trying like hell to sell SEO when in truth your potential customer don’t even know what SEO is — when in reality they need it more than anything.

What I’m going to do here today, isn’t for our regular readers, but is for the beginner marketer and for the average person who wants a clearer view of what organic search results are and how to tell them apart from the rest of the crap Google shows them. Before I delve too deeply into this subject I first want to lay down the laws of using Google.

How To Use Google & A Greater Understanding of the Google Search Engine

Rule number one: The next time you perform a search on Google, whether it be for a toy for your little girl or for some new tools for your husband – after you enter your keyword and hit “enter” – Google pulls up a whole page of listings. DO NOT CLICK ON THE ONES YOU SEE FIRST (On Top Of The Page). These will have a pinkish tent behind them, pink in color. These are paid advertisements. Businesses pay Google a lot of money to have their ads placed there and Google also subtracts another fee each and every time someone clicks on their ad. These listing (Ads) will take you to a website, normally a low quality website. A website where the website owner didn’t have to work to achieve these high placements on the first page of Google – they paid for them. To receive the much higher quality sites, those with the much higher quality information and better quality products – you need to avoid the ads, and scroll down to below the colored background ones.

Here’s a Better View For You

The above image is an image I took directly of the first page of Google. The ads will be shown to YOU placed above the Organic listings. Organic listings are listings that achieved that position in Google by working very hard and doing whats right for all their customers. You see, a scammer or anyone could purchase an ad. Avoid the ads at all cost.

1. Organic Search Results are the original search engine results.
2. Local search listings will appear just below the organic search results. Depending what town you’re located in, will determine what “local” listings Google will provide you.

Here’s Another Image For You

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Above is another image I have taken for you, to provide you with a clearer idea of where the paid advertisements are placed. The next time you do a Google search, look for them. They stand out like a sore thumb. Be sure to click on an organic listing. Give credit to those who worked to get to page number one!

For those of you who are reading this because you’re interested in gaining some insight before starting your SEO campaign – I hope you can clearly see the benefit of SEO and how SEO can help your business to succeed online.

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