YOU TUBE VIDEOS SHOW SEEING IS BELIEVING FOR SEO RANKINGS
YOUTUBE videos can be a more effective way than pure text to promote businesses in the fast-developing world of SEO.
According to a report in the Digital marketer newsletter, experienced marketers are reporting that You Tube videos are attracting 10 times more response than purely text filled pages. This policy has even been used by local businesses to take their company information to the head of SERPs attracting both calls and visits.
The key, as in other areas of SEO, is to ensure that the most useful and searchable content is included in your You Tube video. For example, if your aim is to sell a particular product or service that you are currently providing, best results are obtained by ensuring video content is tailored to your product.
Being able to see the people you are about to do business with is an excellent icebreaker. The newsletter is advising that filming a customer service department for a You Tube video is good practice as this will provide potential clients with a more personal link with a business.
Remember when putting together your You Tube video that we are living in the ‘reality’ age fuelled by media bringing real-life background constantly to our attention. So you will gain from providing your audience with the faces behind your business logo and telling viewers a few of their personal details. Let your would-be customer feel when watching your You Tube video that they are sat in the office with you as they can see and appreciate more of what it would be like to do business with you.
You Tube videos also give you a unique chance to interest viewers in detail such as how your company came into being and why it is different from your competitors. A short testimonial from a particularly satisfied customer can also be a very effective way to utilise a You Tube video.
Don’t be afraid to be ‘real’ and show viewers of your You Tube video an accurate picture of what you are like. Showing that you have a sense of humour is a good policy and remember that less really can be more. Therefore you should keep your You Tube video to around three minutes – or less – but post them regularly with updated information and offers.
Give the impression that your You Tube video is a personal presentation to each and every viewer and think about the questions they would be asking if they were standing in front of you. This attention to detail, plus an effective use of SEO, will result in your You Tube video acting as a global and living publicity brochure.
Using SEO for You Tube videos will help increase the number of times the video is viewed and can result in more traffic from major SERPs.
You Tube videos are a good promotional tool for businesses as this is the second most used search engine on the Internet – and the link with owners Google is vital. As the most searched website on the Internet, getting top spot on its organic rankings means you can expect nearly half all clicks to be to view your You Tube video.
The newsletter’s claims back findings from Forrest Research that videos were 50 times more likely to receive first page rankings on Google than text pages. This means that, thanks to your You Tube video, your business will become easier to find when someone Googles either your company or your service. It is also important to note that keywords in filenames, video titles or embedded text have a number of benefits from an SEO point of view.