Inbound Marketing vs. SEO
The internet has become such a crucial means of commerce that marketers need to be constantly on top of their game in order to succeed at it. There is a lot of disagreement amongst marketers regarding the relative merits and demerits of inbound marketing vs. SEO (search engine optimization).
SEO generally concerns itself with ensuring high listings on search engine results by using a variety of techniques. They include keyword research / mapping, internal links, SEO site architecture etc. However, marketers are increasingly realizing that many users of search engines do not necessarily click on what they find on page one of the results. This makes the effort put on SEO rather futile.
The biggest difference between inbound marketing vs. SEO is that the former is all about driving targeted traffic from many sources. These sources can include SEO, social networks, online forums, blogs and traditional media.
The biggest strength of inbound marketing vs. SEO is that it puts a big emphasis on content marketing. This is because visitors will come to sites only if they can get excellent content. In addition, inbound marketing is not entirely text driven. It also makes use of links in order to make the site even more relevant than usual.
It is important to remember that high quality content is very different from fresh content. Sites that have been put together with only the purpose of getting SEO will not be able to keep online businesses afloat for very long because visitors will simply stop coming to them.
Inbound marketing also uses social networking with a great deal of success. Going by the large number of people who use social networking sites these days, it is a big mistake to neglect the use of these sites. In fact, all the effective marketing campaigns make use of Facebook, Twitter, YouTube and the like. If you are unfamiliar with what inbound marketing entails then you ought to get professional help to make this happen because strategies have to be made especially for your company. You will be very happy with the way your business improves thanks to the improved strategies that you employ.