Optimization for search engines is achieved in two ways. On page and off page optimization. On page optimization is based on how web designers decorate the content, and define the structure and the pages of their website to promote easy understanding of them by the crawlers sent by the search engines. In meeting these requirements, they get a better chance of being taken into account as a relevant site. The more relevant your website and the higher you will rise on the search engine rankings and the more likely it is that your site will be found.
Off page optimisation is ongoing Work which is primarily aimed at boosting the websites popularity a site owner (with the aid of a good SEO agency usually) promotes its own website by placing links on other websites to improve its exposure, its capital trust, and ultimately its position in various search engines.
To ensure that your site stays in the search engines sites, there must be content added to your website frequently, this should be sent to the search engines to notify them that you are not only important but you are very current and that you are sharing a lot of quality, unique and keyword rich content on your site and that they should come and look at this content.
In the end, and combining all these approaches we can define the generic term “SEO” by all of these complementary techniques to increase the chances of appearing in the top positions of the results of a search engine.
What good have a nice site if no one manages to find it? Avoid sites filled with news flashes, broken or dead links: all these parameters limit the availability of search engines, and are detrimental to your SEO. Search engines need text links and they need to be clear. A website always has a commercial function. Make sure that you know what that function is and that your website is working hard for you and not against you.
Optimization for search engines is a moving target.
Over the past two years, the major search engines have increased the rate that they review their algorithms assessing the relevance, adding new indexing criteria, to establish new alliances. However, there are several immutable laws that will ensure the prosperity of your site and a juicy return on investment, if you agree to take the necessary steps.
The objective is to generate quality traffic – that is to say a traffic consists of people who come to your site not by chance but because they are looking for what you have to offer.
The primary way to generate traffic is to optimize your site. Once designed, your website should be able to generate traffic “free and natural” since the search engines, according to the indexing of your pages in conjunction with certain search terms sees your site as being relevant. You have to convince search engines that your content and your pages are most relevant to the research than any competitor site. The volume and organization of your content is important, make sure that search engines are able to index all the content of your site, by meeting their technical requirements you allow their robots to “browse” your site fully and see everything you have to show them.