The Local Search Revolution
So, why are search engines better than any other form of marketing for small businesses?
1. They are used by 80% of the consumers. Search engines are always on. Search engines are always there and consumers can instantly get information on demand.
2. The search engines provide the opportunity for any small business to over shine/outshine/overtake their competitors instantly. They don’t have to wait until the next edition is printed in the Yellow page. Can you imagine having your
competitor put an ad right over yours in the Yellow pages and you having to wait 3-6 months to get your ad over top of theirs if you can get it over top of theirs? Instant gratification. The advertising is targeted. You can target exactly, only the consumers who are looking for you instead of shotgun blasting. It would be like comparing traditional advertising to billboards, your just shooting a billboard at anybody who drive by it or an online billboard which would be a banner that can only show to people who are actively looking for a lawyer, or looking for legal services in your state.
3. Online campaigns are easy to edit, easy to make changes to far different from Yellow pages and print advertising.
4. You can capture the customers data, you can capture the customers information easily right there in the advertising. A billboard is not capturing the people’s names as they drive by. Yellow pages are not going to see how many people open up the Yellow pages and how many people actually touched your ad. Can’t do that with the Yellow pages, but you can do that with the banner ad, you can do that with your online marketing and you’re going to provide this ability to the local small businesses. For the first time ever, you’re going to give them an ability to know what their dollars are doing with their marketing.