It seems the entire SEO Company universe has been in a complete frenzy over Facebook announcing they have launched their own search engine. No, it’s not going to be a Google killer and no, it does not crawl and index the web outside of the Facebook.com domain. It’s best thought of as a private search engine for Facebook’s content ecosystem. It kind of reminds me of the old AOL days when you dialed in and AOL had their own search function. Everything old is new again, just with better bandwidth?However, there are some strategic implications for those of you who are trying to reach Facebook users. I would suggest you get a sense of exactly what’s happening by starting with the below article, and read through the links as well. Facebook SEO is just ahead..
This particular is really interesting:
- Search results, Facebook says, will be created by a combination of information created/shared by the business (Pages) and connections of the person doing the search (friends, likes, check-ins, etc.).
Talk about inviting noise to your signals. I sense a coming deluge of incentivized and bounty based Facebook marketing tactics, all in an attempt to rank well in Facebook’s search results.