BENEFITS OF SEO APPLY TO SMALL BUSINESSES
YOU don’t have to be big to think big in the world of SEO.
Small businesses, including one-person outfits working from home and those operating on a not-for-profit basis, can gain just as much from knowing how to make the most of your website content.
SEO encompasses a number of important factors relevant to your success as a small business including local search results, social media and optimizing use of your web content
The issue, as in other areas of a small business, is to find the right people to work for you. Where size could be a problem is if you look for SEO (search engine optimization) providers that are more accustomed to working with blue chip companies. They may well have the world of new technology at their fingertips but they are also more likely to carry larger overheads. This will probably mean then charging you a large amount of money, which is very prohibitive for a small business.
It will pay you instead to seek a small family-run SEO service that tailors its expertise to small businesses – a case of ‘like attracts like’ as they will best know your demands and limitations as a fellow small business.
SEO is very important for you because, if you have a functioning website, you will need it to help you achieve your aims as a small business. Getting traffic to your website is not a matter of good or ill fortune or even guaranteed by excellent and relevant web content – although the latter will certainly help. Instead if you want to see your small business pulling more than its weight on the first page of search engines, including Yahoo and Google, then SEO is the vital tool you need. You should look for content based on long-tail keywords. For example, you should benefit more from declaring yourself to be a ‘luxury hotel’ rather than labelling yourself purely as a ‘hotel’.
There is no shortage of information available for those already very familiar with the fast-developing world of SEO, but not so much to suit small businesses who would regard themselves as beginners. You may well know the phrase SEO and know that you should be applying it – but unsure of your first move.
The good news is that SEO is much simpler than many would like you to believe. Naturally search engines need to provide the best and most appropriate results for those who are undertaking searches. In short, your task as a small business is to find out what words customers are using to search for the services you provide. Your content should then complement these searches so that search engines get the message that your website should be included in their listings.
Step one, as in every area of your small business, is to write down your aims to get them firmly into your mind. For what results are you looking to use SEO? Why do you want people to view your website – and, once you have got their online attention, what action do you need them to take to benefit your small business?
Then turn your attention to search queries. Turn the tables and ask what words a potential client of yours would type into search engines to look for your small business. You should, whatever your line of business, come up with a fairly lengthy list of possibilities. Then do some of your own research with your chosen keywords. You will then be in a good position to record what you believe to be the best keywords for your particular small business.
The time you spend getting to know the world of SEO will almost certainly be time well spent as you are literally delving into the market place in which your small business operates and competes.