RxSE has been in the process of moving our network, to a new server. In the moving process, our most recent content was damaged, as so we are having to re-write it. Thank you for all of your loving support, and comments!
As time evolves, at what seems like the speed of light, so does the industry of search marketing. If you’re an SEO, Webmaster or a teenager who just enjoys spending some of your time online, and know anything at all about marketing, then you’re already aware of the money (profit) that is involved in obtaining a page one ranking within Google. Google maintains a huge % of the overall “search market share”, and this is just one of the very small reasons why there are so many marketers whom practice in strategies that are completely against Google’s terms of service (TOS). Google is constantly updating their algorithms, doing all they possibly can to keep spammers and the like from spamming their search engine.
SEO is an evolving business, it’s constantly changing the way Websites are ranked in the SERP, due to the constant prowl for new loop-holes within the system (Google). In the search marketing industry, you have those in which we refer to as White hat SEO’S; these are the good guys. A White hat SEO is someone who abides by Google’s TOS, and doesn’t practice spam techniques. A white hat SEO maintains a legitimate marketing performance, and often times will obtain a long term business success. Then again as like in any sport, there are those who will try and cheat the system, by using no so legitimate methods. Then, well…we have that fine line, as some like to refer to a “grey hat”. Either way you want to wear your hat, “white hat SEO is and will always be the way any legitimate company markets their business, and that of their customer.
Sure, most of us do. That’s besides the point. WHt bothers me, as I’m sure that the same bothers you too, is when someone claims to be one thing, and all the while isn’t telling the whole truth about the story. I mean, is it alright to not tell the whole truth, but…only tell what you know others would like to hear? I’m not speaking down on anyone here, I want that to be known, before the bugs begin to crawl from the bag.
I was searching the Web, as I do daily, looking through the SERP, as that is my job and I’m a little shocked by what I find, to be honest. Two “White-hats” have written two different articles on link buying, but both have so much in common, it seems as though it was a planned piece of content of both these gentlemen’s conscious.. One of them is David Wallace, a “so called” Whitehat SEO who moderates at highrankings.com/forum. The other, very nice fella is Rand Fishkin ( I would of never thunk it); a SEO consultant that many may know about (SEOmoz founder).
First; David wrote this article:
Rand (unbelievably) wrote this crap;
Read this one about Danny Sullivans editor; Barry Schwartz:
The underlaying theme in both articles is trying to convince the general public (website owners) that buying a link from a spam site is the same as submitting your site to the Yahoo! Directory and paying for the “editorial review”. In RxSEO’s book, this can’t be any further from the truth. To begin with; a directory is very different from a regular website (most are now de-indexed or penalized) . Yahoo! is in-fact one of our most favored directories, on the web.
Google wants an incoming link to be a VOTE from the site to your site. Anytime you are buying a link with the understanding that the site is going to be showing your “ad” on their site, that link cannot be a “vote” for your site. Why the heck are otherwise smart people thinking that it’s a good thing to go out looking for “undetectable” links?
Please explain to me how purchasing a link from “sourav sieam’s” (john doe) website, or anyone for that matter, be the same as submitting a URL to “Yahoo! Directory” for a “editorial review” in their directory? Use the comment form below to help me understand…
Both articles have many similarities. The fact that they both want to find “loopholes and tricks” (schemes) in the ability of Google to detect “paid links”.
Please take your time to read what Google has to say about buying paid links here (so that I don’t have to repeat myself in this article, from a post I wrote the other day) : http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=66356
I want to just say, be very careful who you trust in this industry. Until you take the time to dig, you’ll never know what ones past contains. I wonder at what point in these guys career, did they notice that Black hat SEO wasn’t a very successful career choice?
Always be very, very careful as to what links you place on your site. Make sure you always use the rel=”nofollow” tag, when in doubt of your trust, for that site, in which you are about to link to. You never know where a mans mind might be in a couple of years from today!