To be frank — I haven’t done a whole hell of a lot of offline marketing, for this business. Truth is, I just started marketing my business offline — in mt hometown. In this post, I want to discuss some of the more beneficial aspects of marketing your business offline, and help others to learn some of the ways I plan to hit the offline SEO market. I would like to ask you guys to please use the comment form below, and provide your opinions and experiences there. There are too many marketers, marketing 100% online — and truth is, this is why there’s so many marketers failing at their chosen business startup. Failure doesn’t have to play a role in our businesses, but it does take some offline motivation.
Offline marketing is so scarce, that when I do some research in Google — this is what I found initially. I went to Google.com and typed in this keyword:
how to approach an offline seo client
What I found was shocking. The #1 Google listing, took me to a website, that was no longer online. It was a 404 page. The second listing was for an old, shitty sales page. The entire first page was crap. Take a look for yourself. This is great evidence of how many people aren’t marketing offline. This just goes to show how wide open the market really is.
Here lately I’ve purchased some signs for my business. I visited a local custom signs company, and had some 4feet by 4fee\t business signs created, using the RxSEO logo, and business information. I posted one of the signs in my front yard, and another at the top of the road, where I live.
The signs turned out to be so nice, that I called the company where I purchased them from, and requested to have 2 more made. I plan to post those around town. The reason I went with such a large sized sign, is because anything smaller couldn’t easily be read by someone driving by. Business signs should establish an offline brand awareness locally.
My Offline-SEO Client Getting Strategy, for the near future is going to take a little more motivation and guts. I’m going to have to start going around and introducing myself to local business owners.
It’s too easy to just sit behind a computer all day, everyday. There’s too many people doing it. If you’re a marketer, then by now you’ve come to termjs with how difficult it is, getting started online.
The offline approach is a lot more easier, and takes a lot less work. Here’s a couple of the benefits to marketing your business offline:
These are just a couple of the benefits I’ve gave the offline approach. As I mentioned in the beginning of this post, this is a group learning process and experience. Please add your ideas and experiences, in the comments section below.
Here in the next month, I’m taking RxSEO to the streets of Kentucky. I’m a bit nervous about offline marketing, but it’s something I’m going to have to do, in order to take my business to the NEXT level.