This post, as well of some of the others on this blog, was republished from the wayback machine, after being LOST, FOR MONTHS.
Google’s TOS Matters.
As a passionate SEO and Search geek, I find it difficult at times not to abide by Google’s TOS.
Take a look at the “total market share” image above. Google acquires most all market share, through search engines, and in proving this; there’s very little need in targeting other search engines, than Google. The majority of our clients have no interest at all in targeting any other search engine. That isn’t to say, search engines such as Yahoo and others won’t prosper in the near future.
“I suggest to only try and achieve 40% of your overall traffic to come from Google.”
In order to successfully implement organic search traffic, and divert them from Google to your business, you first must be indexed. As with any site you wish to parlay with, I simply suggest that you abide by their “Terms Of Service” (TOS). Google, even though a search engine, has a pretty strict TOS, some newer implementations, due to a wide-spread misuse, and some old TOS. Google is a Website, just like that in which many of you own, though Google has something you and I don’t; tons of money in many forms, in many places.
The question still remains, yet seems to be arising within the search marketing community – more and more, one that “I would like to touch upon today”; “The buying and selling of links.”
There are two Websites I would like to analyze, throughout this research, and those two Websites are iAcquire and that of Barry Schwartz, owner of Search Engine Round Table , whom is the editor of (Search Engine Land owned by Danny Sullivanand also editor of Marketing Land, that in which is also owned by Danny Sullivan). The reason I’m doing this documented research on these two Websites in particular, isn’t because I’m picking on them, but is because they have violated the Google TOS. Both do not hide the fact they are/have been in complete violation of Google TOS, moreover, they have their very own personal reasoning for being in/of violation. The point of this article is to point out what is going on, and to give you (the consumer) the opportunity to voice your opinions in a public setting, without being over-ran by the individual Website owners of either site, where otherwise you wanted to leave them a personal comment, voicing your opinions.
Danny Sullivan is seen above, with the head of the Google Webspam team, Mr. Cutts (Matt Cutts) I wonder who knows what?
- Does Matt Cutts Allow Danny Sullivan’s Editor To Openly Sell Side-Bar Links?
- Does Danny Ignore The Fact His Editor Is In Clear Violation Of The Google TOS, But Just Doesn’t Care?
“Opinions Matter – A Closer Look at Search Engine Round Table Spam and The editor of Search Engine Land (SEL)”
I first came to learn of what the “high all mighty”, Search Engine Round Table (SERT) (Search Marketing Platform) was initially doing to openly violate Googles Terms of Service when I visited their site one hot summer day, while sitting here at the office, browsing through competitor Websites, taking notice of what others had to offer the search industry, and then comparing their golden decisions to those of RxSEO. While browsing Search Engine Round Table, I fell across this post. In this post, I immediately come to learn that Barry Schwartz had been selling links, in his side-bar. When I looked at the sidebar on search engine round table, I immediately began to laugh, as it is spam filled.
Take a look for yourself, or view this screenshot:
The links that are being sold are openly labeled as “Sponsored Links” those that are listed are being allowed to use whatever anchor text they would like. The anchor text, and Page Rank deception is being used for anchor links such as:
- Jerry West – SEO Testing
- Convonix SEO
- SEO India
- Search Engine Optimization
- Optimum7 Marketing
- Brandfluent Digital SEO
Can you really and truly say that you blame Google for updating with the Penguin update or Panda? Todays date is August 3rd, 2012, yesterday Google updated their Page Rank. It just so happened, I once again accidentally fell across this same Website, in which I was not surprised to read the post, which was put in front of me. The article was pertaining to the Google toolbar page rank update, and in it Barry Schwartz couldn’t help to break the news of how his (Search Engine Round Table) page rank nose dived from a Page Rank 7 to a Page Rank 3.
My first instincts told me that they had obviously removed many links from their link profile. This was until I took notice that the links in the sidebar was not tagged with the no-follow attribute tag. Google is definitely up to something, as many changes are taking place, but the fact remains that being a White hat SEO, means abiding by Google’s TOS.
Google and most other search engines use links to determine reputation. A site’s ranking in Google search results is partly based on analysis of those sites that link to it. Link-based analysis is an extremely useful way of measuring a site’s value, and has greatly improved the quality of web search. Both the quantity and, more importantly, the quality of links count towards this rating.However, some SEOs and webmasters engage in the practice of buying and selling links that pass PageRank, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. Buying or selling links that pass PageRank is in violation of Google’s Webmaster Guidelines and can negatively impact a site’s ranking in search results.Not all paid links violate our guidelines. Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results. Links purchased for advertising should be designated as such. This can be done in several ways, such as:
- Adding a rel=”nofollow” attribute to the <a> tag
- Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file
Google works hard to ensure that it fully discounts links intended to manipulate search engine results, such as excessive link exchanges and purchased links that pass PageRank. If you see a site that is buying or selling links that pass PageRank, We’ll use your information to improve our algorithmic detection of such links.”
“Search Engine Round (below) The Table” is in-fact in clear violation of Google TOS, but before you fall out of your office chair with laughter, take a look at what the owner of Search Engine Round Table (Barry Schwartz) has said about Paid Links, and such! Will This Openly Effect Search Engine Land?
BANNED – Not Me SAYS BARRY SCHWARTZ! While he openly laughs at others for being banned for selling links or buying them (whatever – spam is spam in my book) The image states. Is Barry Schwarts accepting money from poor customer whom aren’t taught any better from this self-proclaimed search markeing leader, turning right around and trying to get them banned, after he receives (your) his link buying customers money via Paypal? The truth lies just below. (pay attention to the low-quality content I link to, as it is tagged as nofollow.) View at your own risk…
Barry Schwartz and Search Engine Round Tables very own Link Buying Archive
Barry Schwartz writes about how iAcquire got busted for buying links for Dunn & Broadstreet
Barry Schwartz taking the time to snitch out Forbes Magazine
Barry Schwartz Link Scam Article
Barry Schwartz Selling Links and unconsciously says Fu%$ Google
Barry Schwartz writes telling his readers to remove link spam as he is selling links himself
Barry Schwartz says Site owners are scared but openly proves he is NOT – Is he trying to say something more?
Barry Schwartz talking more about how to trick google
Other Related Content By Barry Himself:
Older Stuff From Barry:
- How To Sell Links On Your Web Site | August 5, 2010
- How Do You Verify Someone Is Linking To You | July 22, 2010
- Poll: How Important Is Traffic As A Link Buying Factor? | July 13, 2010
- Would You Buy a Link From Link Brokers Like Text Link Ads? | July 6, 2010
- Reciprocal Links Are Unavoidable | June 8, 2010
- Buying Domains For Link Building | May 24, 2010
- As Link Building Gets Harder, Relationships Building Is Necessary | May 14, 2010
- Yell Replies To Link Selling Accusations, Google Won’t Get Involved | April 16, 2010
- Is Yell.com Selling Links? | April 14, 2010
- Are Paid Links Really That Risky? | April 13, 2010
- Matt Cutts Clarifies Recent PageRank Drops & Link Buying | December 3, 2007
- Google Updates Webmaster Guidelines: Selling Links is Evil | November 23, 2007
Will seRoundtable (Barry Schwartz) Remove The Paid Links Now That Their PR Has Nose Dived To a Tiny Little PR3?
Not So Much The Religious Angel He Puts On?
With that being said, let’s return back to the TOP of this post, and once again take a good little look at the search market shares, and keep in mind that Barry Schwartz is, or should I say was selling his links for $350.
Let’s take into consideration that Barry Schwartz has NOT (yet) BEEN deIndexed from the Google search engine as like “ALL OTHERS HAVE BEEN IN THE PAST.” (review links above)
Now let’s take into consideration that seRoundtanle lost more page rank yesterday, which was previously a 7, yet now a 3. In your own opinions, can you please comment below, letting us know if YOU think Barry Schwartz will still be able to sell his PR3 links for the once price of $350.
He states that the site is his, and he can do what he wants with it, and well, the site is his, that’s very true. While a PR7 link “might” be well worth $350 a month for some, and “might” justify the income, over what the Google organic search traffic might possibly convert – the price of a PR3 will be approx $10. This will not justify the loss of Google organic search traffic.
Now Let’s Look at iAcquire
iAcquire is an SEO company. Truthfully, in my opinion, a low-quality one at that (one who buys links for their clients, as they can’t create quality links for their clients) . I had NEVER knew they existed until I came across a post one day, around the end of this past Spring (i think), as the Summer season was just getting ready to come into bloom here in the beautiful state of Kentucky. iAcquire was called ou 9snitched on) by Josh Davis of LLSocial. Of course search engine round the table poked their Gog fearing rotten, link selling nose in it too! Shortly after this occurence, iAcquire was no longer found in Google, and there was a Penguin update.
Never the less iAcquire was found guilty by Google for buying links, from spammed out sites, for their client which just happened to be a HUGE COMPANY “DUNN AND BROADSTREET.
iAcquire Was deIndexed By Google and Penalized – So Would You If You Was Caught
What makes search engine round table any different? Maby it’s the obvious fact that Mr. Barry Schwarts is so close to the employees at Google. A long-time Google treasurer, someone looked down upon (upon) by many, many people all around the globe; John Mueller. Are they long time friends?
In Conclusion of The Google Violation Epidemic
I’m in no way stating that barry schwartz is performing illegal activity, between himself and that of “elderly John”, but I am speculating the fact. Seems to me, no matter how you look at it, or from what side of the globe, there sure seems to be a lot of “something” going on here, and until we are able to break the news, we will only be able to speculate further.
As this is all the information I’m allowed to publish publicly, as soon as Part #2 of this story is released from our press room, it will be published. I feel deep within my heart, that if we (RxSEO) are abiding by Google’s TOS you (Barry Schwartz) should have to also. As a search marketing geek, it is my duty to piggy back from the more heavy hitters, and follow the rules of the game, if I want to play. RxSEO has a 100% success rate% and have always achieved the desired results of all our clients, and have done so, by following the Google TOS. I take pride in being able to say that, and know within my heart that what I’m saying is true. As per what my post has pointed out to eacjh of you, I suggest that you start treading your Web waters more lightly, and stop believing a pretty picture. Photoshop is now used by more than 50% of the Web, and I’m not just talking about the software, I’m talking about deception, my friend.
Barry Schwartz Owns:
Search Engine Roundtable
Search Engine Land Editor
Marketing Land Editor
Search Engine Land Editor n Chief – Hmm!
Till next time – Leave your opinion via our comment form below, and use Commentluv to obtain your link here on RxSEO for the cost of a comment.
Take care and be sure to follow that Google TOS, or who knows you might vey well end up the next Barry Schwarts, right here on your favorite Local SEO social community! RxSEO – WHERE Web Prescriptions aren’t only prescribed, but followed through with.
Matt Cutts, the man behind Google updates asks you to report those who sell links: http://www.mattcutts.com/blog/how-to-report-paid-links/