Saturday, 16 February 2013 06:39
Last Updated on Tuesday, 07 May 2013 23:09
When you think of link building you think of what you’ve been taught through random SEO internet sources. Sad to say but the majority of SEO’s on the internet in today’s marketing era are saturated with what they’ve been taught. If you was lucky enough to have gained information from one of the very few veteran SEO’s, then I applaud you, for the rest of you — it’s time you found a new source of information and learned a thing or two about link acquisition and how to apply link building for local search.
Link building can be really tricky due to all the false information on the web, and due to all the tricks that the novice link builders have written about, while they was very likely still learning to implement their new link building software. Link building is not done automatically with software. I realize that there’s tons of link building software on the market today and in order to know what works and what doesn’t, takes a ton of trial and error. Anyone who has been building links for a long time knows all too well that blackhat SEO doesn’t work and those who have gotten it to work for them, came to learn first hand that blackhat SEO is a very short term business life. Google is becoming too smart and too powerful in today’s marketing age to attempt anything outside the box. Sure, things like that used to work, “back in the day” — but today it’s just childish to assume you’ll achieve TOP search rankings from childs play.
Enough about that — let’s talk link building for local search. When it comes to establishing backlinks for a local SEO campaign, things are done differently, from how their done when implimenting an international SEO link building approach. Makes since, as times progresses, so does marketing strategies. If things was the same today as they was 15 years ago — everyone and their granny would have attacked the internet, and Google wouldn’t be anything close to what its become. The next time you see someone writing about how much they hate Google, etc keep this post in mind. Google can’t simply continue with their tail between their feet.
After seeing warnings by the truck loads recently — webmasters and small businesses alike started frantically asking SEO questions in every direction about what they should do.
There was tons of businesses who got penalized, due to their shitty link profiles and their sorry excuse for an SEO company (who they hired) — I can’t begin to tell you guys how many emails I was getting at that time, and how many people was sending out link removal requests. If you was one of the ones who was hurt by this, don’t you think it would have benefited you to have been receiving a wild amount of local search traffic? Those who was optimizing for local search wasn’t as concerned about the traffic loss from Google. This is simply one of the reasons that link building for local search is becoming more and more important.
Benefit of Local Links
To name a couple of the benefits of local search and local link building — local traffic converts at such a higher percentage, than that of global search. Not to mention the ease of ranking local terms and long tail. Local SEO just makes since and if you aren’t on the local SEO train by now, I strongly advise you to get it in gear — before your business is sitting beside the Titanic, sunk somewhere in the unknown.
Types of Local Links
There’s tons of local links — here’s a small list to get you started:
- Search engine local sites (Google Places, Yahoo Local, Bing Local)
- Business organizations
- Charities in surrounding area
- Chamber of Commerce
- Local news publications, TV stations, alternative newspapers
- Radio stations
- Local business directories
- City websites
- Local bloggers
- Business partners
- Universities, colleges, trade schools: list internships, employment available
- Meetups and sponsored networking events
When conducting link acquisiton for your local terms, use a variety of qualifiers + keyword(s):
- ZIP code
- Country (if you’re really small…tip: don’t try this in the USA please.)
Local SEO is your golden nugget, if you’re someone who has attempted SEO in the past, without any sure fire success. Local SEO and International SEO, both are to be done by professional SEO’s, though if you just can not budget for SEO, then you really don’t have any other option, but to do it yourself. If you do choose to do your Search Marketing yourself, please follow the instructions that we provide here on RxSEO. We teach others how SEO is done the right way. When you follow in the foot-steps of spammers and blackhat techniques, that’s when you’re hard work won’t pay off. When you do wrong — God doesn’t reward you.
Be very cautious about what you allow yourself to read. I appreciate you for stopping by my personal blog to read this post on link building for local search. If you enjoyed it, please comment below and share this post with your buddies!