RxSEO started out as an “online“ marketing and search engine optimization company, years ago, here in Kentucky. We started out as an online marketing and SEO Firm, in anuther domain name, and recently re-branded, throughout this past year. During the time we’ve spent within our new clothes (domain name), a nice newly brandable domain name, we have experienced a huge increase in our bottomline. We didn’t necessarily set out to conquer our small town, here in Morehead Kentucky, but—-that’s what’s happening, and to be honest, I couldn’t be more happy!
As a Local SEO and Internet Marketing service provider, I started to think to myself——well..since I’m doing such a good job at marketing for my clients online, why not set out and help those business owners, right here in my hometown. The more I thought about things, the more I started to feel like I wasn’t making enough money, well it wasn’t so much so that I wasn’t making enough money, it was the sole fact that the door was wide open, to further my career, here at home—while making a name for myself.
Growing up, as a kid, I started working online at the age of 15, while at the same time I dropped out of school, and started to work for my father. While I’m surely not going to get too deep into my teenage years, I will say that, I managed my own sub-contracting company for my dad from the age of 15, till the age of 24 or so. At that time I started to take my street smarts, and put them into use, while benefiting from them—while implementing the power of the internet. I suppose growing up wasn’t all sugar and sweets, but being that I grew-up in the age of the internet, it has come to my rescue, later in life. I got really tired of going to work everyday, having to be surrounded by construction workers and the hot sun shine. Today I can sit in an office, while surrounded by air-conditioning and family, while working at the same time.
More about offline marketing. What I done to get started here in my local community was, I went out and invested $50 into 1k awesome business cards, and when I went out for lunch, and etc on a daily basis, I would simply pass those business cards out at the stores and restaurants I visited, and sooner, rather than later I started to receive calls from local business owners, asking me how I could help them. It wasn’t easy getting started here in my community, as like anything else in life, it took sheer dedication and lots of very hard work.
Being that I already owned a successful, very nicely established Website, it did help a bit. On my business cards, I added my Website URL, services, name and telephone number, and added a great little design to make them look professional.
Where I live isn’t a big city. In-fact, where I live is a very small town. If I can do it, you can too. Morehead Kentucky is a disadvantage, in my opinion, due to the fact that everyone here seems to be stuck in the past. When you mention the “internet” to anyone around here, they look at you like you’ve just mentioned a scientific algorithm. They literally look at you like your a full blown nut. It takes some convincing, and to be honest, without my Website being fully established, with tons of great content on it, I don’t think I could of convinced several clients to understand what SEO, and some of my other internet marketing services are.
The internet is a huge place, as we all very well know. Thus marketing your business via the internet, is really hard. There’s nothing easy about it, and I do admit that. Though what the greatest portion of you folks fail to understand is that everything you’re aiming to do, takes time. Chances are, those of you who are currently extremely impatient, are ones with new Websites, with HUGE goals.Am I right? Well, to be honest, there’s nothing what so ever having a new site, and also having huge goals, the key there for you guys is to give it time. I can’t stress that time factor enough. Time is what creates success online. Now, during that time period of awaiting your goals, it’s best to consistently work toward them.
Where most folks fail is when they start becoming impatient. This is the point where most begin to attempt “tricks” and not so good techniques. I’ve seen this happen, more than just several times.
Start focusing your attention toward generating a quality Website, and stop focusing yourself with the “now”. Modern society is too caught up in the “now”. But I’m not going to get into that. I think that would make for a whole new article.
Whether you manage a business that focuses on Web Design in Kentucky, Search Engine Optimization SEO in Loisville, or whatever type of company, marketing your business offline is feasible, no matter where you are located.
I will continue to keep you guys up to date with how we are doing with our offline marketing. I would love to move into a much nicer, more roomier office some day very soon, so, like you I too am working very hard toward my goals.
If you have any questions, you would just like to provide some quality information to this subject, please feel free to leave a comment below.