As an SEO consultant of many years I am by far one of he most passionate SEOs on the web. I have no doupt in mind that I am a far more passionate SEO than many of the designer name brand) SEO pansies, but I don’t want to name them all, not here . Though, during my time as an SEO, I have passionately devoted my time to my clients, and throughout my time as an SEO I have personally created many websites. As an SEO I hate those SEOs who write articles talking about “their SEO services”, and moreover I hate wanabe SEOs. In this day and age, you marketers better be damn careful whom you invest with. Not everyone is an SEO, and most veteran SEOs don’t have what it takes to be an SEO. I had a client ask me yesterday, “if it’d be a wise idea to invet $50 a month or more into the DIY SEO (Do It Yourself – Search Engine Optimization) syetem”. I’m very familiar with the DIY SEO system because I have purchased it before, just to look at it. When I get it, I said to myself, “well Andy (the creator) sure has a nice user friendly interface.”
After looking a bit deeper into the subject at hand, I looked under the hood of the DIY SEO “web based software”. To be honest, I would not give the DIY SEO software a 1 out of a SEO score 10. And to be honest, this just goest to show you guys once again that “no SEO software is worth investing in” WHY? Because SEO is not an automated process.
Google AdWords PPC: The Cheapest SEM Strategy for Small & Local Businesses
Maby there are some small businesses out there who would just like to rank for their own business name or two to three long tail keywords. These businesses primarily rank for those few keywords via their content and domain name alone. Doesn’t take rocket science to rank for your business or domain name does it? For those businesses, I strongly suggest that you skip the entire SEO process, and invest a little money into the Google Adwords PPC campaign. If you are only wanting to rank for local terms or your business name, using Google Adwords would definitely prove to be very beneficial. Using Google Adwords is also a great idea for all local businesses, because you only have to pay for the clicks that your targeted add receives. Since you are a local business, not targeting huge key terms you won’t receive a ton of clicks, and what clicks that your add does receive will be very targeted. By all means you want to avoid DIY SEO and I will go into more detail within the next paragraph.
A Legitimate SEO Investment Requires Investment
With a PPC (Pay Per Click), SEM (Search Engine Marketing) campaign, you can very easily use Google ads to buy search traffic and close new customers. SEO is a long term drawn out strategy & typically requires a much deeper initial investment. Many lack the understanding of Search Marketing and do not understand such an investment. This is quite sad.
“I find very little value in investing into a Search Engine Optimization campaign, unless you plan to dominate your search market, and there is sufficient market scale to justify investing thousands of Dollars (and far more when you consider the value of your time). After all, a single link from Business.com or the Yahoo! Directory will run you $299, and 2 links hardly makes for an effective SEO strategy – but they will set you back $600 a year ($600 minimum for two links).”
The size of your business is irrelevant :)
DIY SEO Scam?: Why Is DIY SEO such a Very Poor Marketing Idea
So, back to the venture of DIY SEO. After I looked into DIY SEO deeper and deeper, I couldn’t help but to tell myself ”something just isn’t right here“. Why would these fellas of raised so much ruckus and raised funding to have build such a THING? Well..After thinking things through, DIY SEO was designed by marketers to sell something like SEO at scale price. It was not created out of passion to offer a solution to a marketers true problem, or to make a difference in real peoples real lives. The difference isn’t subtle!
After thinking about all of that, I mean Andy was a lazy marketer, one of those who had the time to generate thousands of poorly created affiliate websites, “while being too damn lazy” andnot having enough concern for his own website or blog to fix it’s maleware problems. Everyone whom visited that website while he was initially promoting DIY SEO was infected with maleware. (likely he had pissed the wrong person off, one too many times) Andy’s blog had the tagline and title; Livin’ the dream, but that is for him though…you can live with malware. He doesn’t give a crap if you lived or died. (honestly)
Now think about it like this, could you for a second imagine a reputable SEO blog such as SEO-Theory.com, SEO.com, Local-SEO-Company.net or anyone of these sites not taking care of their maleware problem for more than three months? I can not justify that laziness, and couldn’t for one second imagine treating my company that way!
Hiring An SEO Firm Is So Expensive
DIY SEO WAS DESIGNED THAT IT IS SO AUTOMATED THAT IT WOULDN’T REQUIRE ANY SUPPORT.
Once again I would like to mention to you guys; Throw your SEO tools away. Why? SEO is not an automated process, and you do not offer that crap to your clients whom are expecting results. You should be ashamed of yourself if you have ever performed link building or any SEO process for a client using automation tricks. While doing SEO, a lot of potential profit comes from knowing and understanding your market, leveraging new technologies & distribution channels to gain market share, and ading a twirl on old SEO ideas. DIY SEO (Andy and Patrick of DIY SEO) tried to make “SEO TRANSPARENT”.far too mechanical. If you use or have used DIY SEO you can count on none of your SEO being done with DIY SEO, just some predetermined SIDEWALK which doesn’t really account for ANYTHING that makes your business and your market “unique”. IT ISN’T GOOD ENOUGH TO RANK ON PAGE 6 FOR A LONG TAIL KEYWORD.
Paint by Number SEO: An SEO Failure Case Study
Google doesn’t always respond to marketing efforts in a predictable way. Consider what happened when Patrick purchased SearchEngineOptimization.net for over $60,000.
At the end of last year he tried to do a 301 redirect to get it to rank, but when it didn’t work he asked Matt Cutts about it.
Google’s spam czar Matt Cutts never responded (of course), but Patrick ended up having to remove that redirect. Months later that $60,000+ domain name was a “coming soon” page.
DO NOT BUY DIY SEO – DIY SEO SCAM – MY REVIEW OF DIY SEO