Credit Goes To David Mihm For Starting This Topic: SEOMoz
Yelp has been known for deleting or removing legitimate customer reviews, within their local business review platform, from time to time. I’m pretty sure that Yelp isn’t the only one around that does this sort of thing, but since Yelp is one of the bigger customer review platforms, Yelp is going to be the one we discuss here today and hopefully this post will help you to start educating your customers more often, so that they begin to provide customer reviews on a more consistent level.
Since the 90′s local business reviews have become a swagger among customers, from small, medium to very large businesses. Business owners have learned over the years that business reviews provide lots of quality to their local business in many ways, including some of the following:
- Determine the quality or not — of an online and offline local business
- Reviews give much more insight to searchers
- Reviews Increase customer quality
- Reviews help businesses to succeed
Spam has, as we are all very aware, been an ongoing process — one that won’t be going away anytime soon. It’s the job of local business review platforms, those like Yelp to make sure third parties, paid reviews, bots, spammers, fake reviews and all sorts of bad apples aren’t making their way to post reviews. This is the sole reason why review filters exist.
Let’s take a look at a couple of videos that will help you to gauge a more clear understanding.
I enjoyed how “straight to the point”