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The Underworld Of Local Search

Helping Website's Be The Best They Can Be Since 1999

Dear @Bing,

I know that my attempt to contact Bing via this post, is doubtful. I do realize that. Though I strongly believe with all my heart, that if Bing would listen to what I have to say, they could easily be much more competitive with Google. What’s my reasoning for wanting Bing to make more money? Truth is, I don’t what you (Bing) to make more money, but if you followed what I adhere, trippling your profits would be the outcome.

Everyone wants to rank on the first page of Google. As like RxSEO, there’s tons of other search optimization companies, from my hometown, all the way to your neck of the woods. As a professional search optimizer, my job for many years now, has been to assist small businesses to gain a reasonable ROI. In today’s market, we don’t have much more than Google. While Google does provide a ton of quality to businesses, at the same time it’s creating a big problem, which in turn is opening the doors for platforms such as Bing.

How to rank in bing

While it’s profitable to maintain a number one position within Google, for your target market keywords, it also provides many business owners with enough rope to hang themselves. Social media provides a great experience, but doesn’t provide the quantity of traffic that’s available through search engines. That’s just a fact, whether you like it or not.

Bing is missing out on this POWERFUL opportunity, due to their lack of quality within their search team. I don’t mean to offend anyone at Bing, and have no intention to. Some things are so simple, that they’re often overlooked.

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Credit Goes To David Mihm For Starting This Topic: SEOMoz

Yelp has been known for deleting or removing legitimate customer reviews, within their local business review platform, from time to time. I’m pretty sure that Yelp isn’t the only one around that does this sort of thing, but since Yelp is one of the bigger customer review platforms, Yelp is going to be the one we discuss here today and hopefully this post will help you to start educating your customers more often, so that they begin to provide customer reviews on a more consistent level.

Since the 90′s local business reviews have become a swagger among customers, from small, medium to very large businesses. Business owners have learned over the years that business reviews provide lots of quality to their local business in many ways, including some of the following:

  • Determine the quality or not — of an online and offline local business
  • Reviews give much more insight to searchers
  • Reviews Increase customer quality
  • Reviews help businesses to succeed

Spam has, as we are all very aware, been an ongoing process — one that won’t be going away anytime soon. It’s the job of local business review platforms, those like Yelp to make sure third parties, paid reviews, bots, spammers, fake reviews and all sorts of bad apples aren’t making their way to post reviews. This is the sole reason why review filters exist.

Let’s take a look at a couple of videos that will help you to gauge a more clear understanding.

I enjoyed how “straight to the point”

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I try to provide my readers with the highest quality content possible. This information was published first by Barry Schwartz.

Matt Cutts Video on Links and 301 Redirects Passing Page Rank: For a long time now, there have been tons of discussions about Links and whether or not they pass page rank and etc. Many webmasters have thought that a 301 redirect wouldn’t pass as much page rank [Link Juice] as a regular [Do Follow] link would, and up until today — we haven’t been able to say for sure, one way of the other. Thanks to a post I found on SERoundtable, my doubts are now conformed, and so should be yours.

Matt Cutts Video on Links and 301 Redirects Passing Page Rank

Google’s infamous Matt Cutts posted a video on Youtube yesterday and you need to watch it for yourself.

Click Below For The Video!

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Stepping outside of your comfort zone can be a real challenge, for many online internet marketers. This is also the primary reason why a huge percentage of small businesses fail. Regardless of how marketers might seem, while using Google Plus Communities, truth is they’re only comfortable behind a computer screen. For the bigger percentage of internet marketers and SEO’s this is a sad truth. This is also the sole reason for their failures.

Don’t let this happen to you. You don’t have to fail at your business goals. Offline marketing is the peanut butter and jelly of your business. Don’t let the online comfort of failure happen to you. I understand how easy it can be, to just sit at home, and do things to promote your business online. I also understand how you can put yourself in the position to be the leader, in your online world. Offline, in reality — you can’t always be the leader, but offline marketing is the golden nuggets to social networking. Social networking isn’t just an online strategy — social marketing is the life of any successful business.

There’s many different things you can do to market your business offline. Marketing your business — is not a online life. Stop hiding behind your PC and put your marketing experiences to work in your hometown.

What To Offline To Keep You Busy As a Marketer:

  • Advetise In Your Local Newspaper
  • Setup Business Signs In Your Local Area
  • Pass Out Flyers and or Post Them On Vehicles
  • Cold Calling
  • Talking To Local Business Owners

Web Design in Morehead Kentucky

There’s tons of things you can do to market your business offline, it just takes a little motivation and some elbow grease. Promoting your business online 100%, makes for a very short term business life. You’re missing out on so many marketing strategies and profits.

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I have established a social platform on Google+, using the Google Plus Communities. Google plus is a very active community, and is currently #2 in the whole world. This group is going to be a really great learning experience, for those of you who’d like to learn about Google+ local or local SEO or are just someone who has a question, that needs an answer.

Join Our Google Plus Local Community Today

To join this awesome Google+ local SEO community, visit the following link.

https://plus.google.com/u/0/communities/108872072649387120197?cfem=1

Hope to see you there!

Advanced Social Link Tiers Made Simple:  Link building is something that is growing very rapidly in popularity, and the reason why is that links are the backbone of Local SEO and First Page Google Rankings. I realize that you’ve heard so much from other websites, pertaining to the recent Google updates, as well as hear other webmasters bitch all over the web, about how they was penalized by Google. What I aim to show you in this post, is how to avoid getting penalized by Google and how to create advanced link tiers and pyramids. These linking strategies are looked down upon by some, but is looked at as the superior ranking factor, by many others. We all have our own opinions — please leave yours in our comment section, below this post! :) how to create social link tiers

Link Diversity and Post Panda/Penguin Strategies

Link Building is an off page SEO strategy that must be consistently updated and perfected. The only link building method that doesn’t require consistent changes, is high quality, whitehat link building and organic link building.

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Marketing To Offline SEO ClientsTo be frank — I haven’t done a whole hell of a lot of offline marketing, for this business. Truth is, I just started marketing my business offline — in mt hometown. In this post, I want to discuss some of the more beneficial aspects of marketing your business offline, and help others to learn some of the ways I plan to hit the offline SEO market. I would like to ask you guys to please use the comment form below, and provide your opinions and experiences there. There are too many marketers, marketing 100% online — and truth is, this is why there’s so many marketers failing at their chosen business startup. Failure doesn’t have to play a role in our businesses, but it does take some offline motivation.

Offline marketing is so scarce, that when I do some research in Google — this is what I found initially. I went to Google.com and typed in this keyword:

how to approach an offline seo client

What I found was shocking. The #1 Google listing, took me to a website, that was no longer online. It was a 404 page. The second listing was for an old, shitty sales page. The entire first page was crap. Take a look for yourself. This is great evidence of how many people aren’t marketing offline. This just goes to show how wide open the market really is.

Here lately I’ve purchased some signs for my business. I visited a local custom signs company, and had some 4feet by 4fee\t business signs created, using the RxSEO logo, and business information. I posted one of the signs in my front yard, and another at the top of the road, where I live.

The signs turned out to be so nice, that I called the company where I purchased them from, and requested to have 2 more made. I plan to post those around town. The reason I went with such a large sized sign, is because anything smaller couldn’t easily be read by someone driving by. Business signs should establish an offline brand awareness locally.

My Offline-SEO Client Getting Strategy, for the near future is going to take a little more motivation and guts. I’m going to have to start going around and introducing myself to local business owners.

It’s too easy to just sit behind a computer all day, everyday. There’s too many people doing it. If you’re a marketer, then by now you’ve come to termjs with how difficult it is, getting started online.

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As an SEO, I really enjoy using social share buttons on all of my websites, and the websites of my clients. Social share buttons provide an easy to understand and easy to use social share opptortunity. Social share buttons allow my website visitors to easily share my content on social media platforms like Google+ and Facebook! Share buttons also allow for me (and anyone else) to know how many times a particular piece of content has been shared. Making for simple social media metrics.

I’ve started using a brand new tool today, one that was created by hubspot and one that works exceptionally awesome. This tool isn’t just for Search Marketers like those here at RxSEO, but this tool can and should be used by basically any and everyone who has a website and is interested in syndicating your content to the social media monster platforms.

How Many Social Shares Did That Get? [FREE TOOL]

And because these buttons are so popular, if I feel an urge to compare the sharing data for my content with that of my competitors’ content, I can typically just navigate to the other site and see what that website’s buttons say. But some sites don’t have those social sharing buttons set up. And without those public-facing sharing buttons, there’s no good way for me to check up on how many times a given URL was shared.

Link Tally makes it easy for you to perform a competitor analysis of basic to advanced social metrics. This provides a user friendly platform, one that anyone can use to compare social metrics. 2013 makes it easy to compare, just go here to get your free tool linktally.com

how many social shares did that get free tool

Your FREE Tool

This tool is not a desktop based tool, therefor it doesn’t take up room on your PC. All you have  to do, to use it, is simply visit the URL where the free tool is located. Make use of it, because it has just been introduced to the market a few minutes ago.

If you think this new social shares tool will be useful in the future, please comment below with your opinions.

How Important Is Google+ For My Local BusinessWhat used to be called Google Places, is now called Google Plus Local. If you’re a legitimate business, then making sure you have a Google Plus business page setup, is vital to the overall success of your business. Google+ is quickly becoming the most used social media platform, for businesses all over the world.

Given that Google is generating (by my estimate) about 80% of local leads in the US and more in Europe it is essential that the listing is correct and has granular category detail about what your business does.

 

How Important Is Google+ For My Local Business

I just finished reading a really interesting post, the post was actually an interview of Mike from Blumenthal. Mike is said to be one of the most reputable local search marketers in the world of local search, and from what I’ve seen, I’m not going to argue that. You can judge for yourself, by reading through the interview found on another blog. After reading through the interview, you should have a pretty good idea of how important Google+ is for your business.

I am a regular user of Google+ — I really enjoy using its platform, and I love all its features. I’m not a big fan of social media at all, but Google+ has changed that. Since I’ve been using Google Plus (First Month It Came Online) I’ve learned many ways to benefit from it, and would like to share some of my secret Google Plus marketing strategies with my readers. Before I delve into the meat and nuts of this post, keep in mind that there’s a to of awesome advise located in the mentioned link, above.

What I Have Learned From My Experiences On Google Plus

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As the title mentions, Google has unfolded a really powerful, Russian Link Network. As some of you might very well recall, Google deindexed many Blog Directories and Networks, just last year — due to them being over ran by link spammers. Many underhanded SEO’s was taking advantage of these link networks, using them to generate backlinks for themselves and for their clients. Underhanded trade will be something that will always be around, as long as there’s a clientele base — to say the least, many SEO’s are still practicing the same underhanded search techniques that led them to being penalized by Google, just months ago. [No Links Required I Hope]

Russian Link Network Spam

It just so turns out, not even a few months after all those recent Google updates, Networks being deindexed, webmasters being thrown from the SERP, families losing their homes due to underhanded internet businesses going under for breaking search guidelines and etc, blackhat SEO’s have already been back at it again — It seems it didn’t do them much good this time though, and as from the looks of it — Googles Matt Cutts is fresh on their tails — before they could really get started!

The above Tweet came out of Twitter, just 5 days ago. Strange that none of us heard anything about any of this — that is up until this evening. I received a spam email, to my inbox, the email linked to this Spam site.

I read through the spam site, to gain a more clear understanding of the situation. The spam site, linked me to this Russian Link Network.

This is proof that spammers will never stop. This is also proof that Google won’t either. ;) For Google to have gotten their hands around this one, it must have been a pretty popular network, eh? What strikes me, is that enough SEO‘s had to of been using it, makes me wonder who was using it. It seemed to have been the new Link popularity in Russia (and other countries) [[[Hacked Sites]]]. If your website was hacked any time within the past year, you might want to make sure that there’s no suspicious links embedded in your “old articles”. Seems like daily I come across really popular sites, that shows a maleware warning. Makes one think! The price for website security is worth it, going into 2013.

What’s Next? Please leave your comments below and if you was using this Russian spam network, I’d love the insider (watch closely for your site to be deindexed next) news :)  Please share this post and let the rest of the world know about this. RxSEO The Underworld of Local Search

Read About It on The Blackhat Crap Forums

how google got startedThanks to the amazing web browser guy, Barry Schwartz — I was lucky enough to have found about about this really inspiring story. I’m going to keep the text to a minimum, you need to rush below, to watch the video right away!

 

Credit goes to Barry Schwartz for this information. It seems that Barry learned about this info. on Google Plus. Google+ is a great resource for finding out about new information.

Australia citation sites

1Australia.org

AGFG.com.au

au.TotalTravel.Yahoo.com

AussieLocal.com

AussieWeb.com.au

AustralianGetaway.com

AustralianGuide.net

Brownbook.net

Cityhobo.com

CitySearch.com.au

ComeonAussie.com

Cylex.com.au

DLook.com.au

Eatability.com.au

EnterpriseSearch.com.au

Fyple.biz

HotFrog.com.au

Local.com.au

LocalBusinessGuide.com.au

LocalStore.com.au

Manta.com

MerchantCircle.com.au

NationalDirectory.com.au

POIdb.com

RaveaboutIt.com.au

StartLocal.com.au

SunriseFamily.com.au

Superpages.com.au

TrueLocal.com.au

WhitePages.com.au

Yalwa.com.au

YellowPages.com.au

Yelp.com.au

YourCity.com.au

UK citation sites

AccessPlace.com

AgentLocal.co.uk

ApprovedBusiness.co.uk

BizWiki.co.uk

Britaine.co.uk

Brownbook. net

BTLinks.com

BusinessNetwork.co.uk

City-Listings.co.uk

City-Visitor.com

CityLocal.co.uk

CompaniesintheUK.co.uk

Cylex-UK.co.uk

FreeBD.co.uk

FreeIndex.co.uk

Fyple.co.uk

GoMy.co.uk

HotFrog.co.uk

InfoServe.co.uk

It2.biz

LocalDataCompany.com

LocalDataSearch.com

LocalLife.co.uk

LocalMole.co.uk

LocaTrade.com

Manta.com

MarketLocation.com

MisterWhat.co.uk

MiQuando.com

My118Information.co.uk

MySheriff.co.uk

MyLocalServices.co.uk

Opendi.co.uk

Qype.co.uk

Recommendedin.co.uk

Scoot.co.uk

SmileLocal.com

TheBestof.co.uk

TheDirectTree.com

TheDiscDirectory.co.uk

ThomsonLocal.com

Tipped.co.uk

TouchLocal.com

UFindUs.com

UK.Uhuw.com

UK.WowCity.com

UK-Local-Search.co.uk

UKSmallBusinessDirectory.co.uk

VivaStreet.co.uk

Wampit.com

WeLoveLocal.co.uk

WheresBest.co.uk

WhoseView.co.uk

Yalwa.co.uk

Yell.com

Yelp.co.uk

Zettai.net

 

US citation sources

123SearchOnline.com

2FindLocal.com

247OnlineNetwork.com

4-Local.com

6QubeDirectory.com

ABLocal.com

AGreaterTown.com

Akama.com

AllPages.com

AlltheLocal.com

American-Yellowpages.com

AngiesList.com

Answerwix.com

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AreaConnect.com

AskLocalPages.com

B2BYellowPages.com

BBYP.com

BBB.org

BigwigBiz.com

Bing.com/businessportal

Birectory.com

BizHwy.com

BizListOnline.us

BizUSAOnline.com

BizVotes.com

BizWiki.com

Blueboomerang.com

Bridgat.com

BrightKite.com

BrownBook.net

BusinessDB.com

BusinessDirectory.BizJournals.com

Business.Intuit.com

BusinessPatrol.com

CBSYellowPages.com

ChamberofCommerce.com

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As a local search optimization professional, I’m steadily reviewing other sites and using Google all day long — on most days. What I’ve come to find through my website reviews, more so than not is that most websites aren’t optimized for on site strategies. Before you leave this page, due to you already knowing all there is to know about on site SEO – give me a moment of your precious time.

Many of the sites I’ve recently reviewed are those of my competitors — SEO Companies. To my surprise, most of these SEO Companies had a very poor on site SEO score.

Whoa — Why is This?

It’s simple — most people, including SEO’s like to presume that Link Building is number one. Now, don’t get me wrong, there are more than enough websites out there that teach things that are far from the truth. It’s not because these website authors are trying to lead you in the wrong direction, it’s solely due to the fact that they too was taught the wrong way. They paid a little bit too much attention to those who called themselves professionals, when in reality they are still a baby in this business.

I tend to not judge others. Those who fell into the trap of the blind leading the blind. These guys simply need to be taught how to do things more correctly.

One of the biggest misconceptions in the SEO community is:

Title tags: Google measures it in character limits. This is not true. Google measures title tags by pixels.

In order for you to make sure your title tags are SEO optimized correctly, you need to export your title tag data into an Excel doc. You then must change the font you’re using, to Arial. Make sure to use font size 12. This is exactly what Google uses.

Set the Excel column width to 520 pixels — that’s Google’s cut off limit. Anything more than the standard 520 pixels is going too be too long and anything under 350 pixels is going to be too short. Follow the directions I’ve provided you 100%

My Recommended guideline for perfectly optimized title tags:

Roughly 50 to 65 characters in length.
Use unique titles on every page.
Use the title tag keyword twice (once at the start, followed by separator, and then once again in a call to action).
If relevant, include a geo-qualifier (such as Kentucky or Morehead, Ky).

Image Optimization Tips:

One of the biggest mistakes I see, is how webmasters (webdummies) use numbers and other crap to identify an image. I’m not talking about the image ALT text, I’m referring to the “name” of the image. This plays an important role in your overall optimization score.

Image names should be description in nature. They should accurately explain to a search crawler what the image is about. If your image is used as a link, the ALT tag functions in place of the anchor text. A linked image should follow this structure:

By ensuring that all images are properly named and tagged, you will not only increase the SEO value of those images, but you will increase the likelihood of receiving referral traffic from image search results.

Local Search Optimization isn’t just about Link Acquisition. Above I’ve provided a couple of awesome tips you can be using, to help you do much better in search. I will be providing a more in depth article, including more advanced tutorials, in our upcoming blog posts. Stay tuned!

website code ranking factorsAs the title states – it’s not the size of the ####, it’s the motion in the ocean.  After seeing the title, did you have a feeling that the last word in that sentence was going to be “ocean”?  For those of you who assumed this post is going to be about something perverted — I’m ashamed that you’d seriously think you’d find content like that here on RxSEO. Get your dirty little minds out of the gutter!

I want to take up a little space in this amazing webosphere of ours, to discuss a topic that isn’t discussed often enough — the ranking benefits, user friendly approach, site speed and all of the other amazing benefits of not using WordPress plugins, having too much unnecessary code, Flash and well…. to make a relitively long story short, reducing the size of your site code.

It’s Not The Size of The Boat – It’s The Motion In The Creek

I think it was Aaron Wall whom first related link building to the fight club metaphor, by using the term:

The first rule of link building is to not talk about link building! – Aaron Wall

And well since it hasn’t been done just yet, I suppose you could now say that Gregory Smith is the first person to use the fight club metaphor: The rule of website code in terms with SERP ranking, is to not talk about site code.

Not a very good ring to it, I realize that. Though I have performed comparisons in various websites of mine, and paid close attention to the sites of my clients, for what seems like decades. What I’ve come to terms with accepting, is the fact that the more (heavy) code a website uses — the less percentage of success that website will have, when competing with much less weighted websites, in the SERP.

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